A brand built to travel further
A full rebrand and digital platform, from first sketch to launch day.
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How we got there
Listen
Two weeks in stores and warehouses before a single pixel was drawn.
Simplify
Twelve product lines reduced to three clear families.
Simplify
Twelve product lines reduced to three clear families.
Systemise j
One design system covering packaging, web and retail.
Colour
#FF4739Primary actions only.#0F172AHeadings and body text.#64748BSupporting copy.#F8FAFCSection backgrounds.Typography
Before and after
Built with
- FigmaDesign system
- WordPressContent
- ElementorPage building
- CloudflareDelivery
Nine months, four phases
- Q1
Research
Stakeholder interviews and a full audit.
- Q2
Identity
Naming, marks and the colour system.
- Q3
Build
Platform, packaging and retail rollout.
- Q4
Launch
Campaign across three markets.
What changed
They understood our business better than the last three agencies combined — and then they proved it in the numbers.
Questions we were asked
How long did the rebrand take?
Nine months from first workshop to launch, running in four phases.
Was the platform rebuilt too?
Yes — the storefront was rebuilt on the new design system.
See it in action
The live site is the best way to understand the work.