Why Do So Few Brands
Stand Out?
Great design was everywhere. Strategy was rare. And the gap between the two was costing businesses more than budget, it was costing them identity.
Dina Abdulwahab
CEO & Co-Founder
With 13+ years of experience and 150+ projects across Egypt, Saudi Arabia, and the UAE, Dina brings extensive expertise in branding, visual identity, UI/UX, and creative direction. As CEO and Co-Founder of Sard Studio, she leads the studio's vision, creative direction, and growth.
Dina Abdulwahab
CEO & Co-Founder
BUT THIS WAS ONLY THE BEGINNING
How Sard Came to Be
The First Chapter
Photoshop 7, a set of brushes, and Easy Learn books from the Cairo Book Fair. A freelance graphic designer finding her way, one project at a time, before "personal brand" was even a phrase anyone used.
Finding The Craft
150+ projects later across freelance platforms, branding, print, identity work for businesses that were just getting started. This is where the craft got serious, and where the understanding of what a brand actually needs began to take shape.
A New Market, A New Standard
The work shifted entirely to the Gulf Area. Different taste, different expectations, different stories. It wasn't just a new client base, it was a masterclass in what premium branding actually demands.
When One Became Many
The experience was ready to scale. A small team formed, no name yet, just a founder and a vision. building brands with the same obsessive attention to detail that started it all.
The Team Became Mediax
A name, a structure, and for four years, we worked under that name. Mediax was where the agency truly took shape, refining the process, growing the team, and deepening the craft across every service we offered.
A Name That Felt Like Us
After years of learning, building, adapting, and growing, we were ready to step into the market with a clearer identity. A full rebrand. A new name. A deliberate decision to show up boldly.
New Name, The Story Still The Same
More Than a Creative Studio. Today, Sard Studio brings together the people, experience, and disciplines needed to build brands from the inside out. Strategy. Branding. Digital Development. Content. Social Media. Product Visuals. Different people. Different expertise. One shared way of thinking.
AND THEN, WE GREW
What started as one person's journey became a team built around the same belief: good work starts with understanding.
The People Behind Sard
Meet The Team
Ahmed Haggag
Marketing Manager
Ahmed Gamal
Senior Motion Graphics & Video Editor
Abdullah Monaem
Senior Graphic Designer
Mohamed Hani
Graphic Designer
Amal Adel
Social Media Specialist